Why Uniforms and Uniform Workwear?
You’d Be Surprised. Here are 7+ Benefits a Uniform Program Provides
It’s a simple question — why do companies have their employees wear uniforms in the workplace? The easy answer is that uniforms are meant to ensure safety and provide a corporate identity or image of employees.
On top of that, uniforms can be good marketing and advertising tools. Some customers we work with, especially with many “front of house” employees like automotive dealerships, casinos, service industries and more, use uniforms as part of their marketing strategy.
With improvements in fabrics and garment designs, you can get more than the traditional “uniform” — and you can bet you get a unique uniform company in Gallagher. Here are seven benefits to workplace uniforms that you probably haven’t thought of.
Imagine how easy it could be to get ready in the morning without having to stand in front of your closet and decide what to wear. Add in not have to buy work clothes or deal with all that laundry.
Boost Employee Morale
If a uniform is ill-fitting and unappealing, it can eat away at employee pride and motivation for their job. But a well-fitted, high-quality, stylish uniform can have the complete opposite effect.
In fact, providing your workforce with an attractive and comfortable uniform does a couple of things. First of all, it shows that you care about them, how they look, and how they feel. It also has the added benefit of enhancing their self-esteem, improving their attitude, and boosting their morale. They’ll be motivated to maintain and wear their uniforms, which increases their motivation to keep their work at a high standard.
“Casual Friday” is a thing for a reason; many people assume that workers are more productive when they can wear their own clothes. That’s not always the case. According to a study from Scientific American, the way we dress can influence work performance. In fact, individuals dressed in a formal manner (uniforms!) performed better in tasks than those wearing casual clothes. Whether it’s your shop floor or at the front door, well-appointed employees are sure to impress!
Uniforms can provide a sense of belonging, keeping employees safe, productive, and establish a more professional frame of mind. This helps them get into a working mindset, as opposed to employees feeling that they’re staying “casual” when wearing every day clothes.
Provide Free Advertising
If you’re looking for an inexpensive way to advertise your company, uniforms are the way to go. Your company becomes instantly recognizable, which is basically a free way to influence the brand. You can take it a step further and provide incentives or gifts of custom company-branded apparel like jackets, hats, scarves, polo shirts and more.
Science even backs this claim up. According to a study from Ashwini K. Poojary from the Sawyer Business School, Suffolk University, Boston:
- 1% of respondents said that uniforms are more effective than internet advertising
- 5% of respondents said that uniforms are more effective than TV advertising
- 4% of respondents said that uniforms are more effective than radio advertising
- 7% of respondents said that uniforms are more effective than billboard advertising
- 55% of respondents said that uniforms are more effective than the Yellow Pages
- 5% of respondents said that uniforms are more effective than newspaper advertising
Uniforms can help companies like yours develop a positive brand attitude in customers that can lead to increased brand loyalty and increased sales.
Improve Employee Security and Safety
Safety and security are top-of-mind in just about every industry, and simply adding a uniform program can help in both ways. For example, if your employees work in hazardous environments, outfitting them in uniforms that have innovative materials to combat any dangers improves the safety of those who are on the job. Even FR, Enhanced Visibility and other specialty garments can be customized for your company.
If you work include employees across several departments, outfitting each department in a
different uniform style or color means you can easily identify which employee doesn’t belong in a particular department — and if they’re placing themselves in unnecessary danger.
Create a Team Bond
There’s a good reason that sports teams and school children are outfitted in similar uniforms — they foster a sense of belonging, bonding, and sense of unity. A unified look can help your workforce feel like they’re working towards the same goals, helping them align with the company values.
Uniforms connect everyone as an equal and are part of the same group, which can ultimately lead to greater success for your company and increase employee loyalty. In addition, a uniform gives off an air of authority and knowledge, something customers instantly recognize.
Somewhere There is a Worker Without Pants. Not with Gallagher Uniform
If you already have a uniform program, you may spend time handling employee complaints about missing pants or shirts. The Gallagher Uniform difference is we promise 100% complete delivery, repairs and replacements, on time! Help your employees avoid the stress of shortages, missed repairs and that looming risk of payroll deduction for lost garments. That doesn’t happen here, we guarantee it.
And, with our G-Trak Mobile App, anyone who wears a uniform has immediate access to their uniform activity, can easily request repairs, replacement and track where their garments are.
The Gallagher Uniform Difference
Gallagher Uniform offers a full range of uniform rental programs and related products that help keep your employees and workplace looking great. You can count on us for products of the highest quality, renowned for durability, safety, style, and appeal.
In fact, through our uniform programs, we provide 22 garments to each employee, at no charge. They are personally fitted. And the rest is left to Gallagher – picking up dirty garments, delivering back clean, fully repaired, or replaced garments (which are free when they wear out). And depending on how your uniform program is set up with our company, your employees receive a week’s worth of garments to wear for the price of a daily fancy coffee, like a Salted Caramel Mocha Frappuccino, or 2 Five-Hour energies
From industrial workwear to shop towels, janitorial supplies to lab coats, we can start or improve your uniform program. Make the switch today. Simply give us a call at 800-468-7174 or contact us here..
1 thought on “Why Uniforms and Uniform Workwear?”
I like the example you gave about the need for improving safety by giving employees workwear with innovative materials designed to protect them from hazardous environments. Businesses that deal with dangerous materials or substances should consider having their employees wear uniformed workwear in order to keep them safe and sound. Thank you for writing this article, it will help many business owners make good decisions about employee safety with workwear.